Useful information on literary resources
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Media
Books
- All Consumers Are Not Created Equal (Hallberg & Ogilvy)
- Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (Fortini-Campbell)
- Integrated Marketing Communications (Schultz, Tannenbaum & Lauterborn)
- Measuring Brand Communication ROI (Schultz & Walters)
- Building Strong Brands (Aaker)
- Strategic Database Marketing (Jackson & Wang)
- The Great Marketing Turnaround (Rapp & Collins)
- Marketing Myths That Are Killing Business (Clancy & Shulman)
Periodicals
- Journal of Integrated Marketing Communications (Northwestern University)
- Integrated Marketing Communications Research Journal
- Integrated Marketing & Promotion