Archive for October, 2010

Oh, Oh, Orlando 2

Thursday, October 28th, 2010

The business sessions kicked off Thursday morning with the CMO from Procter & Gamble, the biggest and best consumer marketer in the world.   His presentation reiterated what I’ve been preaching for years, that marketing should be thought about outside-in, from the consumer’s point of view, rather than inside-out, as too many companies still do it.   […]

Oh, Oh, Orlando

Thursday, October 28th, 2010

October 12-15 It seems strange to blog inside the United States, but some of the people who now and then check this website are from somewhere else and might enjoy a bit of a peek at a place familiar to them in name only. Orlando is the home of Disney World, of course, and so […]