Archive for December, 2006

The First LauterBlog

Friday, December 8th, 2006

I just responded to an academic survey asking what the function(s) we teach should collectively be called. Advertising & Public Relations? Integrated Marketing Communication, with or without an ā€œsā€? Strategic Communication? Integrated Strategic Communication? Brand Communication? The casual reader could draw the conclusion that if we don’t know what to call it, maybe we don’t […]