Archive for the ‘Musings’ Category

A new Lauterblog

Saturday, July 26th, 2008

I’ve been thinking… Here are some things that seem obvious to me: Just because something is legal doesn’t mean it’s right. Where did the unspoken sense of morality that I remember from my business career go? I tell my students that no one ever asked me to do anything that I perceived as ethically compromising. […]

The First LauterBlog

Friday, December 8th, 2006

I just responded to an academic survey asking what the function(s) we teach should collectively be called. Advertising & Public Relations? Integrated Marketing Communication, with or without an ā€œsā€? Strategic Communication? Integrated Strategic Communication? Brand Communication? The casual reader could draw the conclusion that if we don’t know what to call it, maybe we don’t […]